São Paulo's new jersey tightens club's relationship with sponsor

São Paulo's new jersey tightens club's relationship with sponsor

Banco Inter authorized Tricolor and Adidas to design a new team shirt with chest bands;the idea is to create a close relationship with fans

Leco poses with João Menin, president of Banco Inter, at the launch of the new shirtThrowSao Paulo presented last Thursday its new game uniforms for the rest of the season.According to the club, for the first time in two more decades (1997), Tricolor's main shirt bands will be on the chest.Much praised by fans on social networks, the design elaborated by Adidas was only possible thanks to the transfer of Banco Inter in the negotiations.São Paulo's master sponsor until the 2020 season, the bank was happy to accept that his brand was below the tricolor stripes, contrary to what was foreseen in the contract signed last season.According to João Vitor Menin - president of the financial institution - there was no problem to accept the request, because the goal was to fulfill the desire of the fans.- Negotiations were very easy.Also because it was a common interest, both from the São Paulo marketing board and Banco Inter.Both parties and also Adidas listened to the most impor...


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